Durango, Co - Daffodils, Tulips, out-of-state license plates…. the first signs of spring have arrived! In the not-so-distance future, Durango will welcome our seasonal visitors--soccer teams for the Shootout, musicians for the Music in the Mountains and a plethora of tourists wanting to experience our legendary summertime in the Rockies and play in our renowned outdoor playground. Locals know what makes the Durango area an attractive place to live and why it is a top choice for vacation.
The Durango Area Tourism Office works diligently to spread our tourism message beyond La Plata County. Our Durango story is rich including vibrant arts community, an elaborate trail system, more restaurants per capita than San Francisco, picturesque mountain setting, a wide variety of lodging options, a “City of Brewerly Love” and so much more. Did you know that tourism benefits everyone; reducing taxes by over $150 per man, woman and child in Colorado. Hence why we try to spread the word that “Tourism Pays”.
DATO invites every resident to build on one of our strongest assets that differentiates Durango from other tourist destinations: our friendly locals. Give it a try: smile to people on the street, be patient while visitors search for parking spaces and offer advice when someone looks lost. Our customer service mantra for the summer of 2010 is “Cue the Deer”; a phrase Joe Burtoni jokingly quoted from a 1988 Chevy Chase movie. Joe used the phrase to describe the moment when something in everyday life is so amazingly perfect that it could be a scene from a movie; when little things happen at the perfect moment in the course of a normal day. Trying to describe these moments is almost impossible, since you have to be in that exact place at that exact time for everything to align just right. Visitors find Durango an ideal vacation spot; as if Durango is a set from the perfect summer vacation movie. So we invite you to “cue the deer” and add to the memories of someone’s perfect summer vacation or a local’s pleasant day.
The phrase may be corny; you may not own or work in a tourism-based local business. Nevertheless, each of us has the opportunity to make a positive impact on people who choose to vacation with us. Have a safe summer, enjoy everything you like best of Durango and when you go about your day remember to “Cue the Deer” and help make someone’s vacation memorable.
The Durango Area Tourism Office is a not-for-profit organization operating with the mission to promote Durango and La Plata County’s multitude of tourism attractions, events and services. For more information, visit www.durango.org or call (970) 247-3500.