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Durango Business Improvement District set to Spring it On!
Umbrella marketing program to promote May events in and around Downtown
DURANGO, Colo. – The Durango Business Improvement District (BID) is set to “Spring it On!” as it kicks off the umbrella promotion designed to market those events happening in and around Downtown Durango throughout the month of May, 2011.
Spring it On! 2011 will promote nearly three-dozen events, some multi-day. The marketing effort helps further the adage unofficially adopted by the BID: a rising tide floats all boats.
“Several years ago we recognized that spring needed a push,” said Bob Kunkel, BID executive director, of the 2007genesis for Spring it On!. “Since then we’ve been able to not only promote those established events such as Taste of Durango and the Iron Horse Bicycle Classic, but encourage other organizations to add events to the mix. May is now incredibly rich with activities, and we’re hoping to attract a great many visitors to Durango and enjoy a strong economic start to the summer season.”
In recent years, the BID’s umbrella promotions, including the holiday effort HOLiDAZZLE and October program, Fall for Downtown Durango Days, have helped boost sales tax revenues and stimulate traffic Downtown. For Spring it On! BID is underwriting costs for posters, plus print and radio advertisements to encourage visitors locally and from outside the area to participate in the numerous events during the month.
“Activity begets activity. The more folks we can attract to Downtown Durango, the better the sales, and thus the stronger the spring numbers will be as we move into summer,” added Kunkel. “Given the economy, it’s important we do all we can to support business in our community.”
Learn more about Spring it On! and all programs of the Durango Business Improvement District at www.downtowndurango.org, or call 970.375.5067.
The Durango Business Improvement District was formed in 1997 with a goal and mission to support businesses within the District by assisting with special event marketing, providing research on topics of concern to the District (facilities, special events, best practices), planning and development of new facilities, and providing capital budget for equipment that enhances business in the District. Funding is generated by a 2 mill levy on property owners within the district, with additional marketing dollars contributed by the City of Durango and Durango Area Tourism Office. BID Board members are Bob Allen, presiding officer; Karen Barger, Rod Barker, John Wells and Tim Wheeler.
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SPRING IT ON!
CALENDAR OF EVENTS
Listing Subject to Change - Updated April 14, 2011
Saturdays in May
Durango Farmer’s Market
1st National Bank parking lot & 8th Street, 8 a.m. – Noon
970.382.6468 • www.durangofarmersmarket.org
Sundays in May
Durango Flea Market
La Plata County Fairgrounds parking lot, 7 a.m. – 3 p.m.
970.385.0385 • www.durangofleamarket.org
May 3
Book Signing with Will Hobbs, Take Me to the River
Maria’s Bookshop, 6:30 - 7:30 p.m.
970.247.1438 • www.mariasbookshop.com
May 5
Book Signing with Philip Connors, Fire Season
Maria’s Bookshop, 6:30 - 7:30 p.m.
970.247.1438 • www.mariasbookshop.com
May 5
Hot 8 Brass Band
7:30 p.m., Community Concert Hall at Fort Lewis College
www.durangoconcerts.com
May 5-7
Durango Wine Experience
Fine wines, tastings, dinners & educational presentations, Downtown Durango
www.durangowine.com
May 6
Narrow Gauge Days
FREE picnic & the Bar D Wranglers at the Railroad Depot, 11 a.m. - 2 p.m.
970.259.0274 • www.durangotrain.com
May 7
Durango Kentucky Derby
Rochester Hotel Courtyard, 2-5 p.m.
On Facebook, visit Durango Kentucky Derby
May 7
Opening Day for the train to Silverton
All aboard the D&SNGRR
970.259.0274 • www.durangotrain.com
May 7-8
Durango Shootout Soccer Tournament
Boys & Girls U10-U19 Divisions
www.durangosoccer.com
May 8
The Johnny Clegg Band
7:30 p.m., Community Concert Hall at Fort Lewis College
www.durangoconcerts.com
May 11
Hershey’s Track & Field Meet
Durango High School Track, ages 9-14
970.375.7313 • www.durangogov.org/recreation/Track-Volleyball-smaller.pdf
May 12
Sorrel Sky Grand Reopening
828 Main Ave., 5-8 p.m.
kay@sorrelsky.com
May 13
Gallery Walk
Special art shows and refreshments at local galleries, 5 – 9 p.m.
970.759.8404
May 13-15
Gardenswartz Extravaganza Sporting Goods Sale
Fairgrounds, 10 a.m. – 6 p.m.
970.247.2660 • www.co.laplata.co.us/fairgounds
May 14
Garden Club of Durango Annual Plant Sale
Santa Rita Park, 9 -10:30 a.m.
Lee Hayes: 970.259.1491
May 14
Men’s Softball Tournament
Fort Lewis College Softball Complex
970.375.7324 • ClementsCS@ci.durango.co.us
May 14
Durango Choral Society - Cabaret!
Durango Art Center, 5:30 p.m.
www.DurangoChoralSociety.org
May 15
Taste of Durango
Main Avenue, 11 a.m. - 3 p.m.
Exceptional fare from Durango’s best restaurants
970.385.5095 • www.TasteofDurango.com
May 16
Book Signing with Dr. Kate Levinson, Emotional Currency
Maria’s Bookshop, 6:30 - 7:30 p.m.
970.247.1438 • www.mariasbookshop.com
May 17
Book Signing with novelist Lynn Sheene, The Last Time I Saw Paris
Maria’s Bookshop, 6:30 - 7:30 p.m.
970.247.1438 • www.mariasbookshop.com
May 17
Customer Service Seminar featuring Charles Marshall
DoubleTree Hotel, 8:30 – 10 a.m.
970.247.0312 • www.durangobusiness.org
May 18
Country star Jerrod Niemann
7:30 p.m., Community Concert Hall at Fort Lewis College
www.durangoconcerts.com
May 20
Durango Chamber Business After Hours
Strater Hotel, 5 -7 p.m.
970.247.0312 • wwwdurangobusiness.org
May 21
A Party in the Park
Buckley Park, Noon – 5 p.m.
www.stillwaterfoundation.org
Beginning May 23
Gunfights in the Diamond Belle Saloon, 7 p.m. every Mon./Wed./Fri.
970.247.8395 • www.HenreyStraterTheatre.com
May 25-30
Fiesta Days Carnival
La Plata County Fairgrounds
970.382.6468 • www.co.laplata.co.us/fairgounds
May 26
Durango Blooms
Flower barrels positioned along Main Avenue
Installation, 11 a.m. – 3 p.m.
970.375.5065
May 25
Chamber Lunch & Learn: Energy Efficient Lighting for Your Business
First National Bank • Noon – 1 p.m.
970.247.0312 • www.durangobusiness.org
May 27
Downtown Clean-Up Day
9 a.m. - Noon, meet in front of Magpie’s
970.247.0312 • www.durangobusiness.org
May 27
Durango High School Graduation
DHS Football Field, 7 p.m.
970.259.1630 • www.dhs.durangoschools.org
May 27
Durango Devo Bike Swap
La Plata County Fairgrounds, 2-9 p.m.
970.259.4621 • www.ironhorsebicycleclassic.com
May 28-30
Iron Horse Bicycle Classic
40th annual bicycle race/tour from Durango to Silverton
970.259.4621 • www.ironhorsebicycleclassic.com
May 31
Book Signing with Paul Berkowitz, The Case of the Indian Trader
Maria’s Bookshop, 6:30 - 7:30 p.m.
970.247.1438 • www.mariasbookshop.com
