Merchants help put the “dazzle” in the Annual HOLiDAZZLE
DURANGO, Colo. – The winners of the 2011 Holiday Window Display Competition, sponsored by the Durango Business Improvement District (BID), have been announced.
In alphabetical order, “Holidazzling” window winners located within the District (which extends to North Main Ave.) are: Affordable Framing, Animas Trading, April’s Garden, Beads and Beyond, Blu, Brown’s Shoe Fit, Diamond Circle Gifts, Gardenswartz, Montego Bay, Nature Revealed Gallery, Nector, Oohs & Ahs, Pet Haus, Seasons Rotisserie Grille, Silk Sparrow, Spaaah Shop, Termar Trends, Tippy Canoe, Vectra Bank and YESS The Book Hutch
Annually, local merchants help deck Durango’s proverbial halls as part of the Annual HOLiDAZZLE celebration. The BID rewards their efforts, presenting each winner with a $50 gift card to a Downtown merchant. Judging was held on Noel Night, Dec. 2, 2011.
“Many of our merchants really went all out this year, not just hanging a few lights, but really thought out their windows to enhance the spirit of the season and spur their business,” said Pam Glasco, BID community relations coordinator who organizes the competition. “The decorated windows add to the festive Downtown atmosphere that makes Durango a very special place to be during the holidays. We truly appreciate their effort.”
The HOLiDAZZLE window display competition is part of the comprehensive, five-week umbrella marketing program sponsored by the BID to help draw both locals and visitors into Historic Downtown Durango for shopping, dining, services, entertainment and fun.
“We also want to acknowledge the Durango & Silverton Narrow Gauge Railroad for the spectacular ‘North Pole’ created as part of its Polar Express excursion,” said Glasco. “It has become a destination for visitors and locals alike.”
In addition to the window decorating competition, HOLiDAZZLE helps promote more than 40 events or activities taking place in and around Downtown Durango. Nearly 90 Downtown merchants sporting the “bright red” HOLiDAZZLE posters in their windows are also participating in the opportunity gift drawing, with gifts totaling more than $7,000. Participating businesses will hold their drawings within one week of the holidays and notify winners by phone.
“HOLiDAZZLE is a win-win for everyone,” said Bob Kunkel, BID executive director, who originally conceived the umbrella marketing effort to help stimulate traffic and sales in Downtown Durango. “Instead of focusing promotional efforts on just one or two events during the holidays, we are able to help spread the word about all the activities taking place. There is something for everyone to enjoy in Durango during HOLiDAZZLE.”
The BID contributed $12,000 to fund a comprehensive advertising program that included posters and print/radio advertising. For additional information about HOLiDAZZLE, visit www.downtowndurango.org or call 970.375.5067.
The Durango Business Improvement District was formed in 1997 with a goal and mission to support businesses within the District by assisting with special event marketing, providing research on topics of concern to the District (facilities, special events, best practices), planning and development of new facilities, and providing capital budget for equipment that enhances business in the District. Funding is generated by a 2 mill levy on property owners within the district, with additional marketing dollars contributed by the City of Durango and Durango Area Tourism Office.