Board of Directors

Part of what makes Visit Durango unique is the direct connection it has to local stakeholders. The organization is fortunate to have input and guidance from local community members across different industries who serve on the board of directors. Visit Durango's Board of Directors represent different sectors from the tourism industry.

For questions, comments, or feedback, please contact board@durango.org.

Board Officers

David Moler

Chair | Outdoor Recreation

Owner, Durango Rivertrippers & Adventure Tours

Toni Vicari

Vice Chair | Transportation

Director of Aviation, Durango-La Plata County Airport

Jenn Wheeling

Treasurer | Agritourism

James Ranch

Denise Leslie

Secretary | Arts and Culture

Business Owner and Arts Consultant, Hideaway Ukulele Studio

In addition to the board officers, the Visit Durango board includes members with expertise across key tourism industries.

Sector Representatives

Bruce Moss

La Plata County

Owner, Gateway Reservations

Dr. Lorraine Taylor

Higher Education

Fort Lewis School of Business

Nigel Peck

Specialty Lodging

Owner, Adventure Inn Durango

Dave Rathbun

Purgatory Resort

General Manager, Purgatory Resort

Phoebe Ogden

Lodging and Hospitality

General Manager, Holiday Inn & Suites

Carrie Whitley

Railroad Attractions

Sales, Business Development for Durango & Silverton Narrow Gauge Railroad

Graham Coffey


Head Buyer, Backcountry Experience

Tori Ossola


General Manager, The Strater Hotel

Brian Lundstrom

Special Events and Entertainment

Director of Sales, Sky Ute Casino

Contact Information

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The Visit Durango Board of Directors is currently accepting applications to fill one vacant seat to represent key sectors of La Plata County’s tourism industry. The board is seeking qualified, passionate individuals to help fulfill Visit Durango’s mission to:

  • Promote the Durango brand
  • Generate demand in visitation and increase overnight stays
  • Support a positive visitor experience
  • Drive economic development for the benefit of visitors and local stakeholders
  • Meet the needs of the local community in terms of quality of life

Board members help steer destination marketing and foster open communications with Visit Durango and businesses in their sector. The Board is currently accepting applications for the following seat:

  • Retail Sector - available now, application open until filled

Applicants interested in serving on Visit Durango’s Board of Directors must be employed by, or own, a company involved in promoting their respective sector and based in Durango or La Plata County. The role of every board member is to provide strategic insight and promote tourism in the Durango area. Board members also act as a conduit of information between Visit Durango and businesses and organizations in the local tourism industry.


  • Members of the Board of Directors shall serve without compensation. Basic responsibilities include:
  • Represent, in an equal and fair manner, the business sector they represent. This includes maintaining regular communication with sector peers to inform and educate them about Visit Durango operations and opportunities, to encourage Visit Durango involvement, to report on changes or activities in their sectors, and to represent their ideas and feedback.
  • Attend monthly board meetings held on the third Tuesday of every month.
  • Familiarize themselves with important Visit Durango operating policies such as bylaws, board and committee governance, marketing opportunities available to tourism providers, and notices of importance and interest.
  • Participate as needed on board committees,
  • Attend annual board retreat.

To Apply:
Applications are available online and in-person at the Durango Welcome Center on Main Avenue. Interested parties should submit a completed application and resume to Rachel Brown at director@durango.org or online at https://www.durango.org/about-visit-durango/board-members/board-member-application/.

Visit Durango’s mission is to promote visitation to Durango and La Plata County, drive economic impact, and support a positive visitor experience. Please visit https://www.durango.org/about-dato/board-members for the current board roster or visit Durango.org to learn more.

Board Meetings

Visit Durango is a public organization funded by City and County Lodgers Tax. Therefore, all Board Meetings and Board Retreats are open to the public. Below, you will find the 2021 Board Meeting and Retreat schedule. All meetings are currently held via Zoom.

Board Minutes Available Here

  • January 20: 3-5 PM
  • February 17: 3-5 PM
  • March 17: 3-5 PM
  • April 21: 3-5 PM
  • May 19: 3-5 PM
  • June 16: 3-5 PM
  • July 21: 3-5 PM
  • August 18: 3-5 PM
  • September 15: 3-5 PM
  • October 20: 3-5 PM
  • November 17: 3-5 PM
  • December 15 (TBD): 3-5 PM