Spring’s rollin’ in and Durango’s calling. If you’re looking for a midweek escape, Visit Durango’s Spring Green promotion just made it a whole lot sweeter. Book three or more nights Sunday through Thursday, and you’ll get a $100 Heart of Durango Dollars digital gift card to spend at over 100 local spots, from coffee shops and galleries to restaurants and outfitters. It’s the perfect way to explore the town like a local, with a little extra on us.
This whole thing is made possible, in part, by the Durango Business Improvement District (BID), supporting the local shops, restaurants, and experiences that make Durango, well…Durango.
How It Works

Step 1: Book Your Stay
Lock in three or more nights at a hotel, motel, vacation rental, RV park, or private campground in Durango or nearby (public or dispersed campgrounds aren’t part of this deal). You can check out lodging options here.
Step 2: Claim Your Gift Card
Swing by the Durango Welcome Center while you’re in town, show proof of your lodging: confirmation email, digital receipt, whatever works—and fill out a short form. Boom, you’ll have your $100 Heart of Durango Dollars digital gift card in your inbox instantly.
Step 3: Spend It Locally
Now comes the fun part. Use your card at a ton of local spots:
Dining & Nightlife:

Shopping:

- Animas Trading Company
- Durango Olive Oil Company
- Lizard Head Trading Company
- Nourish Durango
- ROAM Durango
Attractions & Experiences:

- The Powerhouse
- Sky Ute Casino Resort
- Durango Hot Springs
- Purgatory Mountain Resort
- The San Juan Angler
- Durango Community Recreation Center
Full list of where you can spend your card here.
Why You Should Go Midweek
Midweek Durango is chill; you won’t be fighting the weekend crowds, and you’ve got more room to explore. Trails, rivers, shops, galleries—they’re all there waiting for you. And with $100 in Heart of Durango Dollars, you can grab a coffee, a bite, maybe a little souvenir, or even book an adventure. It’s the kind of small-town, big-mountain experience that sticks with you long after you leave.
So, here’s the deal: book your midweek stay, pick up your Heart of Durango Dollars, and go explore Durango like you live here. You won’t regret it.