Every Month our director, Bob Kunkel writes an article surrounding the topic of tourism in Durango. This month we explores the concept of "adventurers" vs. "tourists" and why Durango is equiped to please both!
"Many of today’s travelers are adventure bound, and see themselves as “explorers,” thus creating a new category called “adventure travel.” The Travel Industry Association of America reports that 98 million Americans already have engaged in adventure travel. No longer considered a micro-niche, the size of this market segment has caught the attention of major hotel chains, airlines and even Disney resorts – all businesses that have created vacation packages that include a range of adventuresome activities."
Read the full article at the Durango Herald's website