2021-2022 Destination Management and Marketing Strategic Plan

The team at Visit Durango has developed this plan to increase and strengthen tourism to the Durango, Colorado, and La Plata County areas. The final result of these efforts was to produce the two-year Destination Management and Marketing Strategic Plan you see before you.

This document was created in collaboration and oversight with the entire Visit Durango team, Board of Directors, Marketing Committee members, and other key stakeholders within the Durango community.

The Destination Management and Marketing Strategic Plan was created as a go-to strategic plan for all of Visit Durango’s marketing and management efforts for 2021 and 2022.

The Strategic Plan contains the following sections:

• Roles and Responsibilities
• State of the Tourism Industry
• Budget Breakdown
• Brand Positioning
• Goals and Objectives
• Targeting
• Execution Summary

For any questions or concerns regarding the plan, please contact Rachel Brown via email at rachel@durango.org.