Over the course of 2021, Visit Durango encountered a very interesting year in the tourism industry. As a Destination Marketing and Management Organization (DMMO), Visit Durango utilized its resources to fulfill our Mission Statement.
Despite these treacherous waters, Visit Durango has embraced bold moves with a big impact over the previous year. We have continually adapted to what our tourism community needed and what our potential visitors want.
As we look towards the future, we are taking our findings, experience, and lessons learned from 2021 and adjusting our strategy accordingly.
Found within the following document, you'll find a summary of 2021's partnerships, metrics, and lessons for 2022 and beyond.
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